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Our mission

PiPA believes that a truly world class performing arts is inclusive of all talents and circumstances.

We work together to strengthen the voices of parents & carers. We encourage a new mindset, that parents and carers enrich the performing arts.  We show what’s possible by amplifying the successes of our partner organisations. We respect and value what everyone brings to PiPA. 

Two women dressed in black bow on stage

Our values

EMPOWER

We respect and value what everyone brings to PiPA.

COLLABORATE

We work together to strengthen the voices of carers and parents. 

TRANSFORM

We encourage a new mindset – that parents and carers enrich the performing arts.  

AMPLIFY

We show what’s possible by amplifying the successes of our partner organisations.  

Anti-racism

Staff and Trustees at PiPA work to challenge established power systems in the performing arts, and we put equity at the heart of our work. 

With an anti-racist approach, we seek to address the intersections of race, gender, class, disability, and sexuality with caregiving responsibilities. 

This is an ongoing journey, and we are dedicated to continuous listening, learning, reflection, and action.

We may not always get it right but we are open to feedback and ready to listen. 

As a team, we will approach this work with humility and determination to create lasting change.

Our story

  • In 2015, Cassie Raine and Anna Ehnold-Danailov launched a movement –  galvanising 400 people at the Young Vic.

    They were there to confront the career-stalling impact of caring responsibilities on working in the performing arts. They heard from actors suddenly unable to work because they’d had a baby and dads missing the birth of their child because ‘the show must go on.’  

    Three months later, PiPA was born. Actor and director turned changemakers, they set about building a force for equity in the arts. (Photo 1 & 2 by Abby Warren)

    A stage with a wooden frame and several chairs is set up in a theater. Two people are standing on the stage, one holding papers. The audience is seated and watching the stage. Photo credit: Abby Warren Photography.
  • They set about embedding PiPA into the heart of the UK’s cultural landscape.

    Bringing together a consortium of organisations including The Old Vic, Equity and UK Theatre, they started to reshape policy and practice.

    Their work sparked sector-wide transformation, with organisations urgently embracing the need to support this struggle and under-represented community of parents and carers.

    A large group of people seated in an auditorium with tiered seating. The audience is diverse, with individuals engaged in conversation and some looking towards the front
  • In 2019 PiPA become an Arts Council England ‘Elevate’ organisation.

    This fuding allowed PiPA to become a small but mighty sector support organisation, and play a part in the agenda for change and inclusivity in the performing arts. 

    In 2021, PiPA officially become an Investment Principles Support Organisation as part of Arts Council England’s National Portfolio.   

    Three individuals seated in chairs, participating in a panel or discussion. The person in the center is holding a microphone and speaking, while the other two listen attentively.
  • As we look to the future and expand our work across music, dance, theatre and opera…

    The future for PiPA and the performing arts is bold, inclusive, and flexible. Workplaces are evolving and offering support, adaptability, and equity.

    But we have to keep up the work and continue to support and educate the sector – so that a new generation of creatives can thrive without compromising care, creativity, or ambition. 

    A person in a white tank top adjusts the laces on the back of another person's corset. Both individuals have visible arm tattoos.

Meet the team

A person with shoulder-length blonde hair, wearing a green sleeveless dress and a statement necklace, sits outdoors on a paved area. A wooden building with an open door and ramp is in the background

Ali Rich

She/her
Head of Operations
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Anna Ehnold-Danailov

She/her
Co-CEO & Creative Director
A person with long hair wearing a red jacket and white shirt is sitting in an indoor setting with a blurred background.

Cassie October Raine

She/her
Co-CEO & Executive Director
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Lizzy Maries

She/her
Head of Marketing and Communication
A person with curly, reddish-brown hair wearing a sleeveless black top.

Paige Crosbie

She/her
Digital Community Manager
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Rosie Loker

She/her
Head of Membership
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Sabina Pringle

She/her
Administrator (Maternity Leave)
Tracey Spyve

Tracey Spyve

She/her
Administrator (Maternity Cover)

Our board of trustees

Emma Armitage

She/her
Producer and Access Consultant

Emma Armitage is a producer and access consultant based in Dorset. Emma works across finance, operations and development for Disability Arts Online, a disabled-led National Portfolio Organisation. She has a background in theatre as both a theatre-maker and researcher, developing devised, interdisciplinary and socially engaged projects. Her practice is shaped by her experience as a disabled woman with caring responsibilities, and is rooted in alternative models of working centred on care and flexibility. She holds an MA in Arts Management and Cultural Policy.

Thomas Bagnall

He/him
Head of Programmes at Generator

Thomas is Head of Programmes at Generator, the North’s leading music development agency, and has worked in the north east creative sector for over two decades. His previous roles include Contemporary Programme Manager at the Glasshouse International Centre for Music, and as General Manager for PiPA  partner organisation balletLORENT. 
He has two young children and is a passionate advocate for expanding parental leave so that all new parents have fair and equitable access, regardless of gender, employment status, or length of service. 

Loose Baker in profile, looking to camera with their eyebrows raised. They have short curly brown hair and are wearing a dark t shirt and silver necklace.

Loose Baker

They/them
Creative Community Builder with Culture Within Newham, the Arts Council England Creative People and Places project for Newham, East London.
Loose was predominantly working as a freelance performer (nightlife/cabaret/comedy) and theatre-maker until giving birth, at which point they hung up their heels and pursued another passion, community building. Continuing on the same path didn’t feel sustainable, both financially and emotionally, whilst also being a parent. It was only on discovering PiPA that Loose reflected on the external barriers that meant performing and parenting didn’t feel like a viable option. 

Laura Friedner

She/her
Chief People & Culture Officer at the National Theatre

Laura is a Fellow of the Chartered Institute of Personnel and Development and has over 25 years’ experience in Human Resources. She spent 14 years at the BBC. After taking a career break to have her 4th child Laura went on to spend 5 years at University of the Arts , London as Associate Director of HR. In 2022 she joined the National Theatre as Director of People. Along with her work on the PiPA board she is Chair of Trustees at The Theatre Shed, an inclusive theatre company based in Buckinghamshire where she lives with her husband, 4 children and dog.

Gemma Jeynes

Head of Finance at the Wales Millennium Centre

Gemma is Head of Finance at the Wales Millennium Centre and is a member of the Senior Management Team. The Centre is a Charity working closely with communities and young people, bringing the arts to a wider audience as well as being a presenting house for large-scale productions. She worked at the Young Vic and Lyric Hammersmith before moving into the commercial theatre sector, working on a number of commercial productions including Dirty Dancing, Mathew Bourne’s Swan Lake and The Bodyguard.

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Rebekah Jones

she/her
Executive Director and Co-CEO of the Unicorn Theatre

Rebekah is Executive Director and Co-CEO of the Unicorn Theatre, the UK’s leading producing theatre for children and young people. With more than 20 years’ experience across the subsidised and commercial theatre sectors, she has held senior leadership roles at the Royal Court Theatre, The Old Vic, Curve Leicester and the Marlowe Theatre.

Katie Kerry

She/her
Backstage Trust
Katie works for Backstage Trust.
She previously worked at SOLT and UK Theatre where she was responsible for business planning and strategy. She has general managed high-profile events such as the Olivier Awards, UK Theatre Awards and during the pandemic, was charged with setting up and delivering the Theatre Artist Fund, which raised £10million to support freelance artists. Katie studied Drama and Theatre Studies at the University of Kent.
Taio Lawson wearing a white long-sleeve shirt and a pearl necklace, seated against a light beige background.

Taio Lawson

He/him
Genesis Fellow/Associate Director of the Young Vic

Taio is the Genesis Fellow/Associate Director of the Young Vic. He has also been Associate Director of Kiln Theatre. He is RTYDS Resident Director at Sheffield Theatres. As a director he works across theatre and installations. Director credits include: Hamilton (Resident Director). An Unfinished Man (The Yard
Theatre), NW Trilogy (Kiln Theatre), HOME Digital (Young Vic Theatre), Macbeth (Royal Conservatoire of Scotland), Hang (The Crucible, Sheffield), White Devil (East 15 Acting School), Home – Installation (Young Vic Theatre).

Constance Oak stands in front of a beige background. She is looking straight to camera. She has dark hair tied back and is wearing a blue gingham blouse.

Constance Oak

She/her

Constance Oak is a Freelance Stage Manager and Facilitator and has worked for a number of major venues including The Royal Court, National Theatre, Young Vic, and West End.

Julia Ossenbruegge

She/her
Senior Operations Officer at Just Treatment
Julia’s career to date has seen her move from marketing and comms roles to becoming a successful fundraiser.
She now specialises in charity/non-profit operations. Prior to that she led an Edinburgh-based counselling charity. Julia is passionate about performing arts, a sector she worked in as a new parent.
Person seated among rows of blue upholstered theatre seats, wearing a teal sleeveless dress and a wristwatch. The person is leaning one arm on the back of a seat labeled “15,” facing the camera. Multiple numbered seats are visible throughout the auditorium, creating a repeating pattern in the background.

Julia Potts (Chair)

Senior Business Director for ATG Entertainment UK

Julia leads nine of the company’s regional theatres – Edinburgh Playhouse, Glasgow King’s, Theatre Royal Glasgow, Sunderland Empire, Manchester Palace and Opera House, Liverpool Empire, Bristol Hippodrome and Milton Keynes Theatre. She has previously held the role of Executive Director at the Almeida Theatre, as well as Group Head of Creative Learning for ATG, having started her career as an Education Officer working in regional theatre. Julia was a Clore Fellow in 2007/08.

Noriko Tsuzaki

She/her
Freelance Musician

Noriko works as a busy freelance musician performing with various orchestras in the country and is also passionate about teaching. She has a strong interest in giving opportunities to access and learn music to all, especially to those with additional needs (her brother has Down’s Syndrome and plays organ and french horn!). She is also the Education Officer for English Symphony Orchestra organising their outreach and education projects. 

WORKING at PIPA

Working at PiPA is all about flexibility and autonomy.
We’re a remote organisation, who meet up every now and then.
We’re proud of the way we work and what it offers our people.

Find out more & view current vacancies