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What We Do
PiPA aims to be a thought and change leader, amplifying the voices of everyone with caring responsibilities, changing mindsets and working practices alike. We conduct rigorous research, in partnership with leading Academic institutions and performing arts organisations, in order to deliver industry-led, effective, sustainable and affordable solutions.
Organisations which implement the PiPA Charter are primed to release the full potential and diversity of skilled but often sidelined parents and carers – to drive a more sustainable future.
This makes our work equally beneficial to employers; parents and carers; and a well-balanced society.
We work together to amplify the voices of parents and carers. We encourage a new mindset, that parents and carers enrich the performing arts. We show what’s possible. We respect and value what everyone brings to PiPA.
PiPA was created by Actor Cassie Raine and Director Anna Ehnold-Danailov in 2016, to address a lack of provision for parents and carers in the performing arts. Leaders across the arts have responded rapidly and with enthusiasm to new ideas, integrating PiPA into new working structures and approaches.
Become A Charter Partner
Supporting your parent and carer workforce:
• attracts and retains talent
• increases gender balance and diversity
• increases employee engagement, well-being and work-life balance
• strengthens business resilience
What Our Partners Say About Us
Access to work for all, including carers and parents, is crucial to the long term sustainability of the performing arts. I’m excited to be exploring with PiPA how we can remove existing barriers that those with caring responsibilities may have faced, and help shape new working practices at the National Theatre.Rufus Norris, Artistic Director, National theatre
The Charter Programme Report gave us a real sense of not only how far we had come on our journey to be a PIPA-positive employer, but also gave us both direction and motivation is how we could improve further with practical suggestions and ready-made resources making that job so much easier and more efficient.Royal Lyceum Edinburgh,
Thanks so much for sending all the COVID-19 information today, this has been the most useful, human, and comprehensive, so just thank you!Liverpool Everyman and Playhouse,
What have we done to deserve PiPAMiddle Child Theatre,