About Us

PiPA was created by Actor Cassie Raine and Director Anna Ehnold-Danailov in 2015, to address a lack of provision for parents and carers in the performing arts.

Leaders across the arts have responded rapidly and with enthusiasm to new ideas, integrating PiPA into new working structures and approaches.

This support and collaboration has seen PiPA grow exponentially, reflecting an increasingly urgent need for representation and change.

We have expanded beyond our roots in theatre, to work with dance, opera and music organisations across the whole of the UK.

As a result, a dynamic national company is achieving real change, creating new opportunities across the performing arts.

Our Purpose

PiPA believes that a truly world class performing arts is inclusive of all talents and circumstances.

We help our partners discover new possibilities, identifying flexible new approaches to employment which release latent talent and opportunities.

By providing factual evidence that parents and carers truly enrich the performing arts, we aim to shift mindsets, address disadvantages and map out practical paths forward.

We respect and value everyone’s contribution. By bringing together employers, unions and representative groups of parents and carers, we find a common purpose, increase access to work, and extend the depth of that work.

Research Driven

To ensure sustainable progress, we collect data, undertake pioneering research and work collaboratively with performing arts bodies. Appropriate solutions are built on an understanding of the challenges facing carers, parents and supportive employers.

Our evidence-based reporting demonstrates that parents and carers working in the performing arts are disproportionately disadvantaged by irregular schedules, long hours, regular evening and weekend work, last minute changes, work away from home and financial instability. This is exacerbated by the lack of affordable, flexible care for children, disabled or older relatives.

As we emerge from austerity and a pandemic, vulnerable families are more at risk than ever. Women, single parents and those without social capital have been particularly affected. PiPA makes a case for inclusion which benefits employers as well as those with caring responsibilities.

Our work has never been so relevant - or necessary.

Charter Programme

The PiPA Best Practice Charter Programme provides participating organisations with a tried and tested framework, comprehensive toolkit, ongoing collaboration and access to the growing network of PiPA partners in order to work towards achieving the 10 points on the Best Practice Charter.

The Programme builds on data-driven insights and a baseline survey to review, trial then embed bespoke changes, appropriate to the organisation and its individual circumstances.

This supports the development of family-friendly policies, resources and working practices.